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Airelles announces the forthcoming addition of Château de la Messardière

Jun. 10th, 2020

The Saint-Tropez icon will become part of the luxury hotel collection from January 2021.

Built in the nineteenth century, Château de la Messardière is a majestic much-loved 5-star palace hotel perched on a hilltop on the outskirts of Saint-Tropez in the Var region, spanning both Provence and the French Riviera. The property with its trademark domed cupolas and turrets has undergone extensive renovation over the last three years and is due to open for the summer season on 25th June 2020 (delayed from 28th April due to the Covid-19 pandemic), prior to joining the prestigious Airelles brand in January 2021.

Château de la Messardière will become the fifth property in the Airelles luxury collection which includes  Les Airelles, Courchevel; Mademoiselle, Val d’Isère; La Bastide, Gordes and the forthcoming Le Grand Contrôle, Château de Versailles, (opening January 2021). 

Acquired by Airelles’ parent company, LOV Hotel Collection in May 2019, Château de la Messardière is Saint-Tropez’s largest hotel, occupying 25 acres of glorious grounds overlooking the Cote d’Azur and Provencal countryside. The luxury brand has selected highly-acclaimed French architect and interior designer, Christophe Tollemer to oversee the redesign. Tollemer, also responsible for the interiors at the forthcoming Le Grand Contrôle, Château de Versailles, (opening January 2021) as well as the other properties in the Collection, has taken direct inspiration from the glamourous golden age of the French Rivera incorporating the breath-taking views and magical Mediterranean light.

As part of the renovation, the hotel’s room count will decrease by 33 (from January 2021. The property will have 108 rooms this summer) to create 75 spacious new rooms and suites, each with their own private terrace as well as the creation of three standout signature suites, boasting over 50 sqm of living space located in the turrets of the building. There is also the possibility of combining between 8 and 15 rooms in a separate building at the front of the property to create a private villa-style option with its own private garden and gorgeous ocean views, ideal for families or groups of friends.

All of the public areas will also be completely refurbished including the large 240 sqm outdoor swimming pool and terrace, elegant events spaces and the five food and drink outlets overseen by the talented culinary duo Giovanni Amato and Elena Mosetti, also responsible for the gourmet offerings at sister property Les Airelles.  Wellness will be central to the new-look Château de la Messardière with the creation of a state-of-theart 1,000 sqm Valmont Spa; complete with seven treatment rooms, cryotherapy
chamber, hammam, sauna, indoor swimming pool and fitness centre.

A sparkling Kid’s Kingdom will await all younger guests with its very own Hansel and Gretel-style play cottage. Children will also be able to enjoy the new brand-wide Le Petit Voyageur passport programme which will be given to every child aged between 4-12 years upon check-in.  The colourful passport will set out details of their fact-finding mission to uncover the hotel’s secrets and treasures, making notes and collecting stamps along the way. 

With its idyllic setting in the hills above Saint-Tropez, the property provides the most magical backdrop for weddings, events and celebrations with 250sqm of dedicated event space as well as many beautiful locations around the hotel overlooking the fragrant gardens. There is also the option of an exclusive rental of the Château, providing the upmost privacy.

The newly-appointed General Manager, François Arrighi will lead the ‘new-look’ Château de la Messardière into its next exciting chapter.  Well respected in the industry, Arrighi has 25 years of hotel experience and is very familiar with the Airelles brand, having previously held the position of General Manager at the flagship, Les Airelles in Courchevel (2008-2014). Arrighi joins Chateau de la Messardière directly from the Four Seasons Megève and prior to this he was Hotel Manager at Four Seasons Hotel George V in Paris. 

From this summer, guests can look forward to a more comprehensive guest experience with a new inclusive rate concept including: 
• A generous “à la carte” breakfast with local and international favourites  
• In-room mini-bar. 
• Transfers to hotel-owned Jardin Tropézina beach club, located five minutes away on the idyllic Pampelonne beach. Sunbed rental for the day is also included. 
• All poolside non-alcoholic refreshments. 
• Laundry / car washing service.

Château de la Messardière will officially become part of the Airelles collection with full branding from January 2021.

Rates at Château de la Messardière start from 750 euros in a Classic Room based on the new inclusive rate concept. 

About Château de le Messardière 
Château de la Messardière is a 5-star palace hotel located in Saint‑Tropez in the Var region, spanning both Provence and the French Riviera. The palace is Saint‑Tropez’s largest hotel with 108 rooms and suites. Its 25-acres of manicured grounds are a haven for birdlife, being officially recognised as a French Bird Protection League and Birdlife International ornithological reserve. Château de la Messardière is home to five food and drink outlets including gourmet restaurant L’Acacia, serving creative Mediterranean-style cuisine with its terrace boasting beautiful coastal views; A Ciel Ouvert, serving seasonal lunchtime dishes in a laidback atmosphere by the pool; Le Soleil d'Eau bar and terrace for relaxed aperitifs and Fillmore Bar on the Château’s terrace for sunset cocktails, dim-sum and live DJ sets. Just a stones’ throw from Château de la Messardière is its glamourous beach club Jardin Tropézina on the famous beach of Pampelonne. 
Guests venturing into town are also invited to enjoy creative Italian cuisine from the highly-acclaimed chef Marco Garfagnini at sister restaurants Zetta, located in the heart of St Tropez between the port and Place des Lices and the ever popular DolceVa, now located in hotel Pan Dei Palais. 

About Airelles 
Airelles, the luxury hotel brand of the LOV Group, is a collection of unique hotels in exceptional locations offering an authentic French sense of hospitality; found in the accommodation, catering and wellbeing services. Careful attention is paid to all guests to ensure all their needs are met, with a concerted effort to make families welcome, with activities and specially adapted areas including a Kingdom of Children at each property. Les Airelles and La Bastide are defined by their Palace classifications and Leading Hotels of The World status and the recently opened Mademoiselle in Val d’Isere, hopes to follow in their footsteps. Looking to the future, Airelles hopes to create a remarkable and exclusive collection of 5* luxury hotels in France and abroad. Projects in the pipeline include:  A renovation of the iconic Château de la Messardière, St. Tropez before the property, which is already
managed by LOV Hotel Collection, becomes part of the Airelles brand in January 2021. January 2021 will also see the launch of the much-anticipated Airelles Château de Versailles, Le Grand Contrôle.

Press contact
Léa Paoli – 01 45 51 22 40 / 07 86 81 41 04

At this point we would like to mention that the Airelles Luxury Collection has decided to withdraw the presence of the Château de la Messardière on the Latin American market as of 22nd July. We would like to thank all involved for their support over the last years and wish the hotel and team the best of success.

Airelles announces the forthcoming addition of Château de la Messardière